Policy Briefs
Adoption of E-commerce Activities by Moroccan Firms: What Should Be Done?
No.
PB 110
Publisher
ERF
Date
April, 2023
Topic
L1. Market Structure, Firm Strategy, and Market Performance
L2. Firm Objectives, Organization, and Behavior
In a nutshell
- Moroccan firms’ adoption of e-commerce activities is at low levels, and research on this topic is limited.
- Newer firms that are more open to market changes and innovations are more likely to adopt e-commerce activities.
- Firms are more likely to adopt e-commerce activities when they have higher proportions of workers with higher education.
- Listing on a digital platform increases the probability of adopting e-commerce activities.
- Engaging in innovation-driven activities has a positive effect on the adoption of e-commerce by Moroccan firms.
Research Fellows
Adel Ben Youssef
Professor of Economics, University Côte d'Azur