Berna Tari Kasnakoğlu

Professor of Marketing, TOBB University of Economics and Technology, Ankara

Berna Tarı Kasnakoğlu is a Professor of Marketing at TOBB University of Economics and Technology in Ankara, Türkiye. She earned her Bachelor’s and MBA degrees from Middle East Technical University and her Ph.D. in Marketing from Bilkent University. Dr. Tarı Kasnakoğlu has participated in diverse projects, including the EU’s Eurokey Intercultural Student Involvement initiative, TUBITAK’s Career Development Program, and the World Food Program’s refugee cultural integration efforts. Her research has garnered grants from institutions like Bilkent University and TÜBİTAK, including an international fellowship at UC Berkeley. Her work encompasses various business projects, notably in consumer behavior, marketing methodologies, and customer relationship management for companies such as AnadoluJet and MİTAŞ. Additionally, she has taught over fifty training programs alongside her university curriculum. An accomplished author, Dr. Tarı Kasnakoğlu has published several books, book chapters, and articles in journals like the Journal of Business Research, Marketing Theory and Service Industries Journal. Her research focuses on consumer behavior in nonconventional areas such as healthcare and education. She is skilled in both qualitative and quantitative research methods, including in-depth interviews and experimental design.